20& 24 prep

  26/02/25 ASA  Cannot be harmful misleading or offensive  Code of practice which focuses on making sure print radio and magazine adverts aren’t offensive misleading or harmful  This is bad because its saying that cheating and being dishonest is acceptable as long as they do their workouts which is promoting harmful relationships. This is bad as its disrespecting their customers showing they have no care to their customers as long as they buy the food showing selfishness and promoting a wide spread of illnesses This is misleading because it states it will give you wings  This is highly offensive due to religious beliefs and the idea of race and “tasting chocolate” sexually explicit  Craven A is promoting cigarettes  Maltese’s are promoting Maltese’s  Craven a claims that is soothes throat  Maltese’s claims is will make you skinny  Both are sexualising women  Both couldn’t make these claims as birth are promoted as bad and unhealthy ...

  26/02/25 Convergence  HELPS TASK 2 Convergence is the interlocking of merging mass media technologies, traditional media and digital media - most relevant is smartphones blends various media together e.g. making calls, taking pictures. Editing pictures, online shopping, editing videos Traditional media - anything that is part of publishing sector - newspapers billboards magazine radio trailer   Digital media - anything you would see digitised - social media digital billboards  Advantages - easy accessible on the go download can speak people across the world save money in global connection  Disadvantages - expensive, if you loose it you loose everything needs WiFi need storage  Apple Watch: Steps Calorie counter  Calls Texts  Maps  Music Timers  Games  Translate  Heart rate monitor  Weather  Meditation  Storyboards - pre production document which allows you to see what will be shot in that scene what camera angl...

 24/2/25 Attribute  Attribute - skill or characteristic of somebody - football skills  Professional attribute - talk straight organised collaborate teamwork respect support Personal and professional can work together to make you more successful Professional - skills more knowledge based help you in your career help professional growth and can be improved independently or through company support  Personal - skills more knowledge that supports you socially with personal growth they are things you already have  Professional Attributes: Leadership skills and qualities Professional development Publicly image  Highly organised Ability to work as part of a team  Ability to use appropriate and require software  Integrity Respect  Knowledge  Good planning  Personal Attributes: Hardworking  Good listener Creative Passionate  Focused  Empathetic  Organised/ not organised   Resilient Good at managing time  Eas...

  14/02/25 Slogans  - catchy phrase that reflects the company and the products they sell to be remembered by consumers (‘I’m loving it”) Rhymes  Short Effective  Got all colours of Tesco's Direct address - value loyalty  Rule of three repetition of Tesco Includes slogan  Brief brand summary  Present tense    - word Diet Coke is shown three times rule of three - repetition free  - capitals now 100% Instagram  - famous footballer -  repetition of the adidas logo - repetition of the boots  - colour scheme red top and red boots   https://www.facebook.com/ArsenalWFC/videos/hypnotised-by-speed-in-f50/524090173639081/  Video ad  - famous women’s footballer  - using product in campaign  - funny  -inviting 

13/02/25 Advertising     Advertising - campaign promoting a media product or an idea which can persuade or interests a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Social media advertising Video Billboard Tv advert Radio advert  Magazine Leaflet  Successful Campaigns: Consistency  Persuasive language  Clear simple image  A call to action  Cross overs into different media platforms  An engaging design - memorable imagine/ layout/ slogan! A clear target audience  Can evoke emotion  Evian - live young  - encourages you to live younger for longer - target older generation- wants audience to buy and drink Evian - funny silly youthful engaging - make you funny and happy  1. The message is that drinking water, specifically Evian in this case, helps keep you young as it is improves your health. You should think about w...

 Diet Coke Research  New slogan “love what you love” The campaign speaks directly to the positive and unapologetic attitude of Diet Coke fans, by putting them at the heart of the campaign. The creative is a fun and thirst-quenching representation of over thirty quotes, teamed with eye catching creative from real fans from across the UK, and their passion for self-expression. The simple, yet impactful concept, celebrates everyday individuals enjoying a Diet Coke unapologetically their way, because there's no one better to talk about why they love the brand, than real life consumers themselves. The integrated marketing campaign will see a brand-new TVC, inspired by real breaks, VOD, OOH and Digital ads appear across Great Britain from March as well as social, digital, Influencer, PR, and in-store activations throughout the remainder of the year. To amplify the new brand messaging, Diet Coke will be working with a group of influential brand ambassadors, including AJ Odudu, Vogue ...