13/02/25 Advertising Advertising - campaign promoting a media product or an idea which can persuade or interests a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Social media advertising Video Billboard Tv advert Radio advert Magazine Leaflet Successful Campaigns: Consistency Persuasive language Clear simple image A call to action Cross overs into different media platforms An engaging design - memorable imagine/ layout/ slogan! A clear target audience Can evoke emotion Evian - live young - encourages you to live younger for longer - target older generation- wants audience to buy and drink Evian - funny silly youthful engaging - make you funny and happy 1. The message is that drinking water, specifically Evian in this case, helps keep you young as it is improves your health. You should think about w...
Diet Coke Research New slogan “love what you love” The campaign speaks directly to the positive and unapologetic attitude of Diet Coke fans, by putting them at the heart of the campaign. The creative is a fun and thirst-quenching representation of over thirty quotes, teamed with eye catching creative from real fans from across the UK, and their passion for self-expression. The simple, yet impactful concept, celebrates everyday individuals enjoying a Diet Coke unapologetically their way, because there's no one better to talk about why they love the brand, than real life consumers themselves. The integrated marketing campaign will see a brand-new TVC, inspired by real breaks, VOD, OOH and Digital ads appear across Great Britain from March as well as social, digital, Influencer, PR, and in-store activations throughout the remainder of the year. To amplify the new brand messaging, Diet Coke will be working with a group of influential brand ambassadors, including AJ Odudu, Vogue ...
24/2/25 Attribute Attribute - skill or characteristic of somebody - football skills Professional attribute - talk straight organised collaborate teamwork respect support Personal and professional can work together to make you more successful Professional - skills more knowledge based help you in your career help professional growth and can be improved independently or through company support Personal - skills more knowledge that supports you socially with personal growth they are things you already have Professional Attributes: Leadership skills and qualities Professional development Publicly image Highly organised Ability to work as part of a team Ability to use appropriate and require software Integrity Respect Knowledge Good planning Personal Attributes: Hardworking Good listener Creative Passionate Focused Empathetic Organised/ not organised Resilient Good at managing time Eas...
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