13/02/25 Advertising Advertising - campaign promoting a media product or an idea which can persuade or interests a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Social media advertising Video Billboard Tv advert Radio advert Magazine Leaflet Successful Campaigns: Consistency Persuasive language Clear simple image A call to action Cross overs into different media platforms An engaging design - memorable imagine/ layout/ slogan! A clear target audience Can evoke emotion Evian - live young - encourages you to live younger for longer - target older generation- wants audience to buy and drink Evian - funny silly youthful engaging - make you funny and happy 1. The message is that drinking water, specifically Evian in this case, helps keep you young as it is improves your health. You should think about w...
26/02/25 Convergence HELPS TASK 2 Convergence is the interlocking of merging mass media technologies, traditional media and digital media - most relevant is smartphones blends various media together e.g. making calls, taking pictures. Editing pictures, online shopping, editing videos Traditional media - anything that is part of publishing sector - newspapers billboards magazine radio trailer Digital media - anything you would see digitised - social media digital billboards Advantages - easy accessible on the go download can speak people across the world save money in global connection Disadvantages - expensive, if you loose it you loose everything needs WiFi need storage Apple Watch: Steps Calorie counter Calls Texts Maps Music Timers Games Translate Heart rate monitor Weather Meditation Storyboards - pre production document which allows you to see what will be shot in that scene what camera angl...
14/02/25 Slogans - catchy phrase that reflects the company and the products they sell to be remembered by consumers (‘I’m loving it”) Rhymes Short Effective Got all colours of Tesco's Direct address - value loyalty Rule of three repetition of Tesco Includes slogan Brief brand summary Present tense - word Diet Coke is shown three times rule of three - repetition free - capitals now 100% Instagram - famous footballer - repetition of the adidas logo - repetition of the boots - colour scheme red top and red boots https://www.facebook.com/ArsenalWFC/videos/hypnotised-by-speed-in-f50/524090173639081/ Video ad - famous women’s footballer - using product in campaign - funny -inviting
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