24/2/25 Attribute Attribute - skill or characteristic of somebody - football skills Professional attribute - talk straight organised collaborate teamwork respect support Personal and professional can work together to make you more successful Professional - skills more knowledge based help you in your career help professional growth and can be improved independently or through company support Personal - skills more knowledge that supports you socially with personal growth they are things you already have Professional Attributes: Leadership skills and qualities Professional development Publicly image Highly organised Ability to work as part of a team Ability to use appropriate and require software Integrity Respect Knowledge Good planning Personal Attributes: Hardworking Good listener Creative Passionate Focused Empathetic Organised/ not organised Resilient Good at managing time Eas...
14/02/25 Slogans - catchy phrase that reflects the company and the products they sell to be remembered by consumers (‘I’m loving it”) Rhymes Short Effective Got all colours of Tesco's Direct address - value loyalty Rule of three repetition of Tesco Includes slogan Brief brand summary Present tense - word Diet Coke is shown three times rule of three - repetition free - capitals now 100% Instagram - famous footballer - repetition of the adidas logo - repetition of the boots - colour scheme red top and red boots https://www.facebook.com/ArsenalWFC/videos/hypnotised-by-speed-in-f50/524090173639081/ Video ad - famous women’s footballer - using product in campaign - funny -inviting
13/02/25 Advertising Advertising - campaign promoting a media product or an idea which can persuade or interests a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Social media advertising Video Billboard Tv advert Radio advert Magazine Leaflet Successful Campaigns: Consistency Persuasive language Clear simple image A call to action Cross overs into different media platforms An engaging design - memorable imagine/ layout/ slogan! A clear target audience Can evoke emotion Evian - live young - encourages you to live younger for longer - target older generation- wants audience to buy and drink Evian - funny silly youthful engaging - make you funny and happy 1. The message is that drinking water, specifically Evian in this case, helps keep you young as it is improves your health. You should think about w...
Comments
Post a Comment