Advertising

13/02/25

Advertising 

 Advertising - campaign promoting a media product or an idea which can persuade or interests a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time.

• Social media advertising
• Video
• Billboard
• Tv advert
• Radio advert 
• Magazine
• Leaflet 

Successful Campaigns:

• Consistency 
• Persuasive language 
• Clear simple image 
• A call to action 
• Cross overs into different media platforms 
• An engaging design - memorable imagine/ layout/ slogan!
• A clear target audience 
• Can evoke emotion 

Evian - live young 

- encourages you to live younger for longer - target older generation- wants audience to buy and drink Evian - funny silly youthful engaging - make you funny and happy 

1. The message is that drinking water, specifically Evian in this case, helps keep you young as it is improves your health. You should think about what you're doing to aid your health as you get older.

2. The platforms used by Evian are consistent as they produce the same slogan across all adverts, with the product - an Evian water bottle - also included in all of their adverts.

3. The aim of this advert is to make people think about their health, especially as they get older.

4. The call to action is to purchase Evian water bottles to stay hydrated and look after your health.

5. The advert is engaging as it provides entertainment alongside the advertisement of the product.

6. The target audience does not change within the print adverts.

7. The advert, in my opinion, does not evoke emotion.

Iceland Advert that got pulled and removed 

• Not appropriate for children intense looks like its a child advert could distress children 
• 2018
• Deemed to be too political deforestation palm oil 
• I think it was educational and eye opening and it shouldn’t have been pulled